"The Pop Up Flea is a short-term store for long-term goods. It’s a shop that opens one weekend at a time and a meeting of the menswear minds. It involves, in no specific order: good people, better things, expert craftsmanship, exercises in refinement, brands you love, up-and-coming designers, and menswear done right. The Pop Up Flea was born in 2009, and like most successful ventures, it started over cocktails." - The Pop Up Flea
MW has been part of the PUF family since it's inception, creating a comprehensive identity system that can respond to the eclectic nature of the brand and bringing in a roster of team players in to bring the identity to fruition.