Lands' End, an iconic American brand, came to MW to reinvigorate their image to appeal to a younger, more stylish audience  - while staying true to their core brand values.

We created a new logotype and developed of the theme for their current "A Closer Look at the Land" marketing campaign, which was rolled out in print advertising and online. Our engagement also including far ranging, collaborative discussions on such things as their instagram feed, models, product divisions, heritage marks, pop up shops, etc.